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News
. . . . . . . . . . . . . . . . . . . . .. . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BlueAxion & FRAX create a estrategic alliance.
Blueaxion create a strategic alliance with FRAX (informatic tools development company) for the development of new technological products.

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Anepco interview BlueAxion.
Anepco is a marketing and advertising company orientated to bus stops and high way posters. This interview introduce BlueAxion to the Proximity Marketing, and BlueAxion share their opinion and forecast about this new way to make advertising.

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GenialBlue is ready.
After tough months of work and development, BlueAxion finished our first solution: GenialBlue. This system is used for proximity marketing using the Bluetooth® technology, GenialBlue can send multimedia content to mobile devices, specially cell phones, which are located near to the system (maximum 100 mts).

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BlueAxion is member of the Bluetooth® SIG.
BlueAxion is registered as a member of the Bluetooth® SIG (Special Interest Group) on January the 28th. With this step BlueAxion becomes an active company in the work and development of the Bluetooth® technology, with more than 9.000 companys world wide registered in the SIG.

SIG Information.

 

Bluetooth® turns 10 years of life.
Bluetooth® born as a conectivity norm on Janurary the 6th of 1998 by the hand of Ericsson, IBM, Toshiba, Intel and Nokia, after in December of 1999 entered as a Bluetooth® promoters Microsoft, Lucent, 3com and Motorola.

Watch the SIG CEO Video.

 

Innovation & Creativity Rules.
The innovation of the marketing people will follow in increase as the competitive market defies to the companies to conceive other ways to arrive to its public. The use of untraditional media will be the golden rule to emphasize creative advertisement works. There are no way back: The creativity will have the last word.

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Digita, Digital, Digital (And Mobile).
As Steve Ballmer said at the 2007 ANA annual conference, all the medaia will be created and delivered in a digital form. ¿Will be someone capable to refuse it? Digital offers wealth in the handling of information, produce comunication, measurements and portability.

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